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UTM tracking

Whenever people visit your website from paid traffic sources, the URLs usually contain special UTM parameters that allow you to track the performance of your marketing campaigns. Wiry.io automatically tracks these parameters and groups them by source.

UTM tracking

Supported parameters:

  • utm_medium
  • utm_source
  • utm_campaign
  • utm_term
  • utm_content

You can use these parameters for your marketing campaigns, e.g. links or emails. Simply add them to the target URL:

https://example.com?utm_media=email&utm_source=newsletter&utm_campaign=xmas